Category: Interior Design

When it comes to deciding the price of your product and service you need to be very careful since this will be the deciding criteria for your clients. A price too high and you will lose out customers and a price too low will reduce the perceived value of your product, or worse still you […]

In the initial phases of your business    you need to spend time drawing out a list of the costs that you will be incurring while setting up your business.You will also have to estimate the amount that you would be spending under each head.The most common start up costs that you will be most likely […]

Psalms interior has now decided to base its marketing strategy on trying to position itself as the ultimate resource afor interior designing in the target area.It aims to address the needs of all types of customers and wishes to be recognized as a one stop shop for all design solutions .For the more involved do-it-yourself […]

Post the SWOT analysis Psalms interiors now has to design a basic  marketing strategy based on which it is going to run its business.Psalms interiros has decided that their marketing strategy for the interior designing business will be based on the following; 1.They would provide a unique interior design experience to their customers which would […]

While making an interior designing business plan for it is essential to be aware of ones strengths and weaknesses to be able to capitalize on them and improve upon them. A SWOT analysis is a critical analysis of the strengths , weakness, opportunities and threats to a business. This detailed report is again very useful […]

After the market analysis Psalms interiors found out that it would work in the home interior business in their area.They had previously decided that they would concentrate their interior decoration business in a particular area and within a particular group of females. After the market analysis it is of paramount importance that the target market […]

Clients are the backbone of your interior decoration business and it is upon them that the success of your venture solely depends. Market analysis will help you to know your target market better and will help you define your target clients for this will go on to form the foundation and the building blocks of […]

Analysis of existing competition is an important thing to be assessed when starting an Interior design business and is thus a vital component of the Interior design business plan. This analysis provides several vital insights like – the size of competition, the profitability of the venture, strengths and weakness of other competitors and most importantly […]

This is the third in a series of tutorials on how to draft your own interior design business plan. One of the most important components of an Interior design Business plan is the identification and analysis of the constituent market. In this part of your business plan, you should provide details of a) The geographical […]

The second section will discuss the components of the “Company section” of an Interior design business plan. We will again use a hypothetical company – ‘Psalms  Interiors’ to lay down the sample for this section. The details of the company are laid down in the following format – “Psalms Interiors a start up venture of […]